Following the success of Snapchat’s Snapchat Stories, Snapchat now introduced their new platform for brands, Creator Marketplace.
Designed to help brands and businesses connect with Content Creators, this platform allows you to find the talent you want to work with effortlessly in a quick and easy way.
From AR Lense Creators to short stories, this platform is now opening up more opportunities for brands and creators to connect on the original short video platform.
From Snapchat – ‘the Creator Marketplace will give businesses an opportunity to leverage the expertise of AR Creators in Snap’s Lens Network to build compelling AR experiences. Eventually, the Creator Marketplace will also offer the ability to reach our entire community of Creators and Snap Stars and partner with them on advertising campaigns and brand activations’.
At Vouch, we have seen create returns from Advertising across Snapchat, especially when it comes to awareness, but as we grow, we will certainly be tapping into more of the Influencer activity available on this platform to leverage brand awareness and return.
Source: Snapchat Newsroom