Since 2017, Shopify has driven more than $20bn worth of sales across the globe, making it one of the most popular conversion website platforms on the internet, and now they are making their swift checkout process, Shop Pay available through Facebook and Instagram.
Launching in the US first (and hopefully later this year for the UK), customers can now pay via Shop Pay when purchasing through Facebook and Instagram shops.
Reported by Shopify themselves, checkout on Shop Pay within the Shopify platform for Shopify merchants makes a checkout 70% faster than the typical checkout and brings a 1.72x higher conversion rate. This translates to fewer abandoned carts and more conversions.
This is one of the main reasons why we at Vouch love to work with and use Shopify for our clients, supporting with beautiful web design to easy checkout processes for customers.
“People are embracing social platforms not only for connection, but for commerce,” explains Carl Rivera, General Manager of Shop. “Making Shop Pay available outside of Shopify for the first time means even more shoppers can use the fastest and best checkout on the Internet. And there’s more to come: we’ll continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling so much better.”
Source: WeRSM
