2020 was a recording breaking year for spend on mobile apps and games. Christmas was no exception, with an estimated £299.7 million spent globally across Apple’s App Store and Google Play.
This huge figure represents a 34.5% growth on spend compared to Christmas in 2019, which saw a spend of £223.3 million. As we use our mobile devices more frequently for gaming purposes, spend on these apps is also increasing.
Consumers also spent £82.5 million in non-game apps during Christmas compared to £52.8 million in 2019. The most popular non-gaming app category for spend was entertainment, demonstrating just how much we rely on our mobile devices for fun.
Our entertainment and shopping habits are changing; as it becomes more commonplace to spend on mobile apps and games, opportunities arise, as app developers find clever ways to up-sell in-game. It’s clear that a mobile-first strategy is the future for eCommerce.
Source: Marketing Dive