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SUPPORTING TOURISM
MALAYSIA AT THE WORLD
TRAVEL MARKET IN LONDON

TOURISM MALAYSIA CASE STUDY

THE CHALLENGE


Tourism Malaysia needed an influencer for the World Travel Market in London, with a few weeks to go our brief was someone who ideally had some sort of Malaysian background, and an interest or career in travelling, cooking or football. With a database of 4 million influencers we had to narrow this down to a handful to put forward for our client.

THE INFLUENCERS


We put forward a handful of influencers which fit into each category we had been briefed, but one influencer stood out the most for both us and the client. Kim-Joy the runner up on the The Great British Bake Off, was a fabulous cook, and had a Malaysian heritage, and was extremely passionate about taking part in the World Travel Market and showcasing her Malaysian background.

THE SOLUTION


We wanted to ensure we utilised Kim-Joy at the event and got to show off her skills and heritage, so we put together a small cooking station in the event and Kim-Joy cooked a Nasi Goreng, a traditional Malaysian dish. We also agreed that two posts would be shared in order to engage with more people throughout her large, and extremely relevant social media channels.

THE RESULTS


250,000

Reached over People

300,000

Impressions

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