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INVITING EVERYONE
TO A TIA MARIA
EVENT ONLINE

TIA MARIA CASE STUDY

THE CHALLENGE


Better To Break A Heart Than A Heel Campaign.

Concurrent Tia Maria ‘in-bar’ events were activated across the UK and Ireland over a 1 month period generating earned reach of 2.1M.

Pernod were seeking a way to connect the Tia Maria experience to a wider audience.

THE SOLUTION


Pernod’s event team encouraged participants to create earned content using the tag #intiawetrust.

Vouch then streamed the in-bar tasting experience into mobile and desktop content units which housed event hype and supporting video content “Better to break a heart than a heel” for a fully joined up execution.

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