Things Happen
Life Insurance

Things Happen Case Study


Things Happen Life Insurance, a subsidiary of Priority Protection have always been committed to delivering the best in class Life Insurance support.

Things Happen needed a campaign to differentiate themselves from the rest of the Life Insurance market that would continue to raise their brand awareness and increase the amount of policies being generated.


Vouch Global supported Calum with the Influencer Brands team in creating three new products for his audience of over 1.2 million followers across Twitter and Instagram.

Following intensive product researching Calum’s social media following Vouch created a children’s mindfulness journal, a journal for adults and a crystal pendant range called Crystal Harmony.


Each product created with Calum generated over £100,000 revenue in the first month following launch.

Through vigorous social PR and online reach, Best Me Life journals and Crystal pendants went on to sell in Paperchase, ASOS and Ideal World TV.

Since launching the Best Me Life journal with Calum, it has grown into a larger partnership with the charity, NSPCC.

Key Performance Stats

  • Successful product development
  • Six-figure revenue generated in the first month
  • Partnerships with the NSPCC
  • 100% MoM revenue growth during year one
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