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Randy Cow
Swimshorts

RANDY COW CASE STUDY

RANDY COW

Who


Randy Cow are the top notch men’s and kid’s swimwear brand with the waterproof pocket, helping keep the wanderlust alive.

The stylish yet comfortable fitting swim shorts are the new must-haves for pool party animals.

Made from 90% recycled polyester (12 bottles are used for every pair) and 10% spandex, the shorts – along with Randy Cow’s awesome packaging – are free from single-use plastic.

THE CHALLENGE


To introduce Randy Cow into the consumer market as a high -end sustainable swimwear brand for men and kids.

As a new brand, the team wanted Vouch to drive brand awareness, sales, and loyalty through paid social channels, Google Shopping and Display advertising.

Paid Social
Paid Social
Paid Social

THE SOLUTION


We started with a full social audit for Randy Cow, profiling against their competitors. From this insight, we established a demographic understanding of who their typical consumer was, where they were from and what else they purchased.

With this insight we built highly targeted paid social and Google shopping campaigns.

THE RESULTS


Successful awareness and conversions campaigns were set up for Paid Social, focusing on driving awareness for not only the products themselves, but also the ethical recycled material and manufacturing method used to make the swim shorts.

Additional USPs such as the revolutionary waterproof pocket and matching kids designs also helped with conversions through our Retargeting strategy.

By using a mix of video and imagery content, a steady stream of conversions came through both Paid Search and Social, all whilst raising awareness of Randy Cow to the premium swim shorts market.

150%

SOCIAL ORGANIC GROWTH

100%

BRAND AWARENESS INCREASE

100%

INCREASE IN SALES

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