MANAGING MICHAEL CARRICK’S
SOCIAL COMMUNITY AS HE
SAYS FAREWELL TO FOOTBALL
MICHAEL CARRICK CASE STUDY
THE CHALLENGE
English Footballing legend Michael Carrick, best known for his 12-year playing career with Manchester United and the England national team, needed support in further growing Michael’s social media audience during his last season as a player at Manchester United, before transitioning to a football coach.
Michael also needed support in building a digital strategy for his charity, The Michael Carrick Foundation.
THE SOLUTION
Vouch supported Michael and his team with video content, daily community management, partnerships across other Manchester United players, bi-daily blog content creation and paid media services.
We supported Michael in turning his blog into that of a publisher. The Michael Carrick website was created whereby we integrated Opta statistical data that showed insight into his personal match-data each game he played.
With the traffic we grew for Michael we were able to build targeted cookie pools of data, specific to sports brands that we were able to monetise further.
THE RESULTS
Daily community management for Michael Carrick
Audience growth
Content creation
Website and Blog build
Opta integration
Video creation
