MEEM MEMORY MOVES
FROM START-UP TO
PRODUCT SELLING BUSINESS
THE CHALLENGE
- Increase operational cash flow for brands in startup mode, through Crowdfunding Campaigns on CrowdCube and KickStarter
- Build and Develop high converting website & educational brand videos
- Build and Grow Amazon E-commerce store
- Grow digital sales across digital channels; Amazon Ads, SEO, Google Ads, Affiliate Partners, Facebook Ads, Instagram Ads, Influencer Outreach Campaigns, Social Community Management
THE SOLUTION
Vouch also helped MEEM beat their Kickstarter target of £50k, by reaching pledges equating to £53,330.
Once the crowdfunding creative assets, marketing strategy and campaigns were successfully complete, we moved on to building a high conversion website and Amazon store foundation, in order to capitalise on sales once ready.
The MEEM website build was complex and responsive (built on the foundations of Woocommerce). Once our marketing pixels were successfully integrated we started to optimise conversion traffic to different audiences through Facebook Advertising, PPC and SEO.
THE RESULTS
By merging our Influencer outreach & social PR campaign with our SEO strategy meant we grew our organic traffic to 270,000 monthly uniques a month with 12 months.
Creative was constantly refreshed as we were constantly learning. The MEEM Memory cable was a new product, in a new sector and so we were constantly consuming and optimising data.
The biggest success in working with MEEM was really how integrated into the MEEM team Vouch were. A real trusted extension of the MEEM team.
Our blended cost per sale for MEEM: £8.45.