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INFLUENCER COLLABS
DRIVE HUGE RETURN
FOR GRAFT3R

ZENII CASE STUDY

GRAFT3R

Who


Leading UK streetwear clothing brand, GRAFT3R, is uniquely rooted in the DNA of British youth lifestyle and culture. The brand embodies the traits of hard work and dedication to inspiring its followers to strive for greatness.

By harnessing the power of up-and-coming influencers within the music and football scene, the brand has gone from strength to strength. With rising stars like OFB, Morrisson and Phil Foden repping key collections, GRAFT3R is established as a “brand to watch” within the UK streetwear scene (Complex, 2020).

THE CHALLENGE


After a year of ‘grafting’ and solidifying online presence, the brand was ready to take things to the next level – increasing advertising spend and launching three new clothing collections with key influencers, Morrisson, OFB and Rhian Brewster. 
Spaceman 2.0
Grey Tracksuit
Survival of the fittest

THE SOLUTION


Taking on learnings from previous campaigns, a carefully crafted launch strategy coordinated targeted paid social ads to relevant prospects across the awareness, consideration and decision stages of the buyer’s journey. 

Each collection was launched at separate stages throughout the month, building hype and demand to maximise sales impact. A variety of static and video ads ensured content was fresh and engaging. 

Following a successful test and learn approach, January’s activity diversified the portfolio by increasing Snapchat ad spend, helping to reduce reliance on Facebook and Instagram.

THE RESULTS


The variety in content, meticulous ad optimisation and key influencer promotions received a huge response on Facebook and Instagram, achieving a ROAS well above industry average.

Plus, adding Snapchat to the mix opened up new targeting opportunities and provided an even stronger ROAS.

400%

SALES UPLIFT

9x

AVE. ROAS

644%

ROI

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