After filtering through content, building relevant audiences across Facebook and Instagram.
We used footballers from each team and targeted fans and lookalike audiences for each of these, really utilising each influencer to build the brand awareness, which would eventually help to build sales.
Ads were run side by side, ensuring we always had brand awareness and conversion ads live. A/B testing was initiated to make sure we were always learning what was successful and what wasn’t working, always optimising our ads, we had ROI’s as high as 1357%.
We were also running paid search ads as well as social, focusing on keywords to push Fresh Ego Kid, we achieved a 3000% ROI in January through our paid search team constantly optimising.