Fresh Ego Kid, the brainchild of ex-professional footballer Marvin Morgan, has a large influential following amongst the footballing world. Our task was to utilise influencer branded content within a paid social and paid search environment, with the vision of driving 5x ROI.
We needed to utilise different sales funnels for different audiences we were targeting. Our content stories were vast and included focus the background of the company, the owner, and the influencers who represented the brand. All these stories were to create one journey through to sale conversion.