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Wonderbra

The Challenge

Re-energise the Wonderbra brand and drive conversions through as many digital channels as possible in order to maximise a blended cost per sale.

 

The Solution

Over a 5 year period Vouch were tasked with growing conversions through a myriad of digital channels including Influencer Marketing, SEO, PPC, Facebook Ads, Video Creative, Social Content Creation and Social Community Management.

Through these channels Vouch were able to maximise the long term approach of ranking for generic keyword terms around support bra’s, whilst capitalising on a digital strategy that saw Vouch create ad campaigns with up to 200 different ad variables, whilst working these ad variables down into 10 key performing creative assets across Google Ads and Facebook Ads that saw high sale conversions.

 

The Result

Vouch grew sale conversions month on month for Wonderbra across Google Search & Facebook Ads. The blended cost per sale across brand awareness budget and direct response budget came to £4.05 per sale.

 

Key Performance Stats
  • TYPICAL MONTHLY UNIQUE VISITORS – 165,000
  • MONTHLY SALES VOLUME – 2,500
  • MOM SOCIAL REACH INCREASE – 37%
  • CTR – 4%
  • AVERAGE VIDEO VIEW TIME – 45.5 SECONDS
  • MOM INCREASE WEBSITE TRAFFIC – 33%
  • YOY INCREASE ONLINE SALES REVENUE – 7.3X
  • FACEBOOK ADS SALE CONVERSION RATE – 3.5%
Information
Category:

Creative, eCommerce, Facebook Ads, Influencer Marketing, Social Management, Strategy, Video Production

Tags:

eCommerce, Facebook Ads, Google Ads, Influencer Marketing, SEO, Social, Video

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