To develop brand awareness for Why Not Brand during their launch, we needed to capture what they stood for, which was an affordable, ethical, & luxury Fashion brand. We needed to do this by using social influencers who fit in well with the brand to give the campaign an authentic feel (Green Tick Influencers). As well as the campaign we need to keep track of costs per click through the website in order to monitor progress.
When identifying the influencers, we used Vouch’s Ambidex™ algorithm to allow us to understand the true audience following of each influencer (understanding their demographic profile), Therefore ensuring they are relevant to the brand. We handpicked 8 green tick influencers. But the real win was within Ashley & Charlotte.
After choosing our Green Tick Influencers, we needed a setting to suit the brand visually, we chose icon London backgrounds.
We delivered a successful photoshoot within London that we amplified across all levels of social media, through our influencers social media and Why Not Brand themselves, which throughout got over 50K likes over both platforms. Aesthetics were key and strategic partnerships with relevant influencers allowed Why Not Brand to grow sale conversions.
Following the campaign we gained access to multiple red carpets and festivals, allowing free press coverage and extended coverage across other celebrity profiles, such as Gok Wan & Holly Willoughby to name a few. Once this content was scaled into ad creative, we were able to grow sales by 40% within a 60 day period for Why Not Brand.
Key Performance Stats
- Grew sales by 100%