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Tourism Malaysia

The Challenge

Tourism Malaysia needed an influencer for the World Travel Market in London, with a few weeks to go our brief was someone who ideally had some sort of Malaysian background, and an interest or career in travelling, cooking or football. With a database of 4 million influencers we had to narrow this down to a handful to put forward for our client.

The Influencers

We put forward a handful of influencers which fit into each category we had been briefed, but one influencer stood out the most for both us and the client. Kim-Joy the runner up on the The Great British Bake Off, was a fabulous cook, and had a Malaysian heritage, and was extremely passionate about taking part in the World Travel Market and showcasing her Malaysian background. 

The Solution

We wanted to ensure we utilised Kim-Joy at the event and got to show off her skills and heritage, so we put together a small cooking station in the event and Kim-Joy cooked a Nasi Goreng, a traditional Malaysian dish. We also agreed that two posts would be shared in order to engage with more people throughout her large, and extremely relevant social media channels.

 

The Result
  • Reached over 250,000 people
  • 300,000 Impressions
  • Successful show overall
Tags:

content creation, Facebook Ads, Influencer Marketing, insight, paid media, Social Community Management, strategy

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