Tourism Malaysia needed an influencer for the World Travel Market in London, with a few weeks to go our brief was someone who ideally had some sort of Malaysian background, and an interest or career in travelling, cooking or football. With a database of 4 million influencers we had to narrow this down to a handful to put forward for our client.
We put forward a handful of influencers which fit into each category we had been briefed, but one influencer stood out the most for both us and the client. Kim-Joy the runner up on the The Great British Bake Off, was a fabulous cook, and had a Malaysian heritage, and was extremely passionate about taking part in the World Travel Market and showcasing her Malaysian background.
We wanted to ensure we utilised Kim-Joy at the event and got to show off her skills and heritage, so we put together a small cooking station in the event and Kim-Joy cooked a Nasi Goreng, a traditional Malaysian dish. We also agreed that two posts would be shared in order to engage with more people throughout her large, and extremely relevant social media channels.