The Challenge – Better To Break A Heart Than A Heel Campaign
Concurrent Tia Maria ‘in-bar’ events were activated across the UK and Ireland over a 1 month period generating earned reach of 2.1M. Pernod were seeking a way to connect the Tia Maria experience to a wider audience.
The Solution – Branded Content To Support An Experiential Outdoor Campaign
Pernod’s event team encouraged participants to create earned content using the tag #intiawetrust Vouch streamed the in bar tasting experience into mobile and desktop content units which housed event hype and supporting video content: “Better to break a heart than a heel” for a fully joined up execution.
Bring the live taste experience to a wider Tia Maria audience with earned content and paid reach.