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Tia Maria

The Challenge – Better To Break A Heart Than A Heel Campaign

Concurrent Tia Maria ‘in-bar’ events were activated across the UK and Ireland over a 1 month period generating earned reach of 2.1M. Pernod were seeking a way to connect the Tia Maria experience to a wider audience.

 

The Solution – Branded Content To Support An Experiential Outdoor Campaign

Pernod’s event team encouraged participants to create earned content using the tag #intiawetrust Vouch streamed the in bar tasting experience into mobile and desktop content units which housed event hype and supporting video content: “Better to break a heart than a heel” for a fully joined up execution.

 

The Result

Bring the live taste experience to a wider Tia Maria audience with earned content and paid reach.

 

Information
Category:

Facebook Ads, Influencer Marketing, Social Insight, Social Management, Strategy

Tags:

content creation, Facebook Ads, Influencer Marketing, insight, Social Community Management, strategy

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