Vouch were commissioned to create something ‘different’ for Tefal. Something for a younger more social audience. As the Tefal Infinipress juicer enters a crowded market, competitors make bold claims and offer similar products at a cheaper rate.
To convince customers that the Infiny Press is the gold standard juicer on the market, (easier to clean and looks attractive), in order to justify the higher price point. This was to be done through social video and performance marketing.
The most effective way for Tefal to drive consideration and purchase was through social content for advocacy and retargeting. An intensive social media audit revealed the benefits of the Infiny Press that customers loved as well as the features of competitor products that customers complained about.
With this insight, Vouch Global worked with Splash Worldwide to help shoot, direct and produce create a world-class piece of social content that would be the leading creative for the campaign. Vouch devised a video concept that helped demonstrate the key features of the product and exploited the common gripes customers experienced with inferior machines.
Vouch then distributed this video to 30 UK mummy bloggers, encouraging them to create their own content with the juicer in order to create a buzz of advocacy.
We knew the mummy blogger community had a very sticky following and so ensured the creative we gave them housed tracking re-targeting code within it. Therefore allowing Vouch to re-target everyone who consumed Tefal influencer content, with an offer and conversion point on the Tefal website or Amazon store. A Strategy which added to the brand awareness campaign, driving real tangible sales conversion results.
- INFINY PRESS JUICER SALES – 2,500
- UPLIFT IN SALES CONVERSIONS DURING CAMPAIGN – 25%
- AVERAGE TIME SPENT WITH VOUCH CONTENT – 40 SECONDS
- RE-TARGETING SALE CONVERSION INCREASE – 70%
- UNIQUE USERS SENT THROUGH INFLUENCERS – 250,000
- TIER ONE INFLUENCERS WORKED WITH ON CAMPAIGN – 30