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Shock Absorber

The Challenge

Develop brand awareness and move Shock Absorber from a technical sports bra positioning to a more lifestyle brand (emotion, femininity, and fashionable).

 

The Solution
Using social listening tools we were able to discover a growing trend within athletics was ‘Parkour’ (or ‘Free Running’). This was a niche that we could relate back to ShockAbsorber.
Vouch created a 4 phase campaign strategy using a relevant ambassador, multiple influencers, targeted audiences, interests, paid media and organic traffic.
We delivered a successful video campaign that we amplified across mobile display & social retargeting, driving conversions across the Shock Absorber website and Amazon (to optimise the best conversion rates).
The unique core of the campaign was to use ’#SHOCKYOURSYSTEM’ advocacy campaign’ through REAL WOMEN, encouraging real women to share how their sport or lifestyle ‘shocked the norm’ of what people expected from females.
This type of Vouch advocacy increased the brand’s social online presence organically by 2.6M viewers over a 4 week campaign period.

 

The Result

The campaign delivered awareness to action. The success of the #SHOCKYOURSYSTEM campaign helped reposition Shock Absorber’s online brand presence from just a ‘run’ bra to an ‘all activity’ bra for active/real women.

 

Key Performance Stats
  • TOTAL VIDEO VIEWS – 2.6M
  • TOTAL REACH – 4.2M
  • TOTAL IMPRESSIONS – 7M
  • TOTAL ENGAGEMENTS – 42.5K
  • ENGAGEMENT RATE – 2%
  • CTA RATE – 2.7%
  • INCREASED WEBSITE SESSIONS – 80K
  • INCREASED ENG ACROSS SOCIAL CHANNELS – 42%
  • INCREASED REACH ACROSS SOCIAL CHANNELS – 268%
  • ORGANIC INCREASE ACROSS SOCIAL CHANNELS – 246%
  • TRACKED SALES OVER A 60 COOKIE WINDOW = 1,250

 

Information
Category:

Creative, eCommerce, Facebook Ads, Google Ads, Influencer Marketing, Social Insight, Social Management, Strategy, Video Production

Tags:

eCommerce, Facebook Ads, Google Ads, Influencer Marketing, Social, Video, video production

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