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MEEM Memory

The Challenge

Grow the MEEM brand across three different Objectives.

  1. Increase operational cashflow for brands in startup mode, through Crowdfunding Campaigns on CrowdCube and KickStarter
  2. Build and Develop high converting website & educational brand videos
  3. Build and Grow Amazon E-commerce store
  4. Grow digital sales across digital channels; Amazon Ads, SEO, Google Ads, Affiliate Partners, Facebook Ads, Instagram Ads, Influencer Outreach Campaigns, Social Community Management
The Solution

Vouch Global helped MEEM Memory exceed their CrowdCube target of raising £400,000 by raising £709,900.

Vouch also helped MEEM beat their Kickstarter target of £50k, by reaching pledges equating to £53,330.

Once the crowdfunding creative assets, marketing strategy and campaigns were successfully complete, we moved on to building a high conversion website and Amazon store foundation, in order to capitalise on sales once ready.

The MEEM website build was complex and responsive (built on the foundations of Woocommerce). Once our marketing pixels were successfully integrated we started to optimise conversion traffic to different audiences through Facebook Advertising, PPC and SEO.

 

The Result

Vouch grew with MEEM from a startup idea, into a successful brand increasing in conversions month on month across Amazon, Google and Facebook. Vouch were delivered 5 sales in month one, whilst growing digital content assets and building the advocacy base. This sale amount grew to 400 sales a month in month 12, using a blended approach across all advertising channels.

By merging our Influencer outreach & social PR campaign with our SEO strategy meant we grew our organic traffic to 270,000 monthly uniques a month with 12 months.

Creative was constantly refreshed as we were constantly learning. The MEEM Memory cable was a new product, in a new sector and so we were constantly consuming and optimising data.

The biggest success in working with MEEM was really how integrated into the MEEM team Vouch were. A real trusted extension of the MEEM team.

Our blended cost per sale for MEEM: £8.45.

 

Key Performance Stats
  • CROWDFUNDING AMOUNT RAISED – £755,000
  • MOM TRAFFIC INCREASE – 35%
  • MONTHLY UNIQUES BY MONTH 12 – 270,000
  • BLENDED COST PER SALE – £8.45
  • AMAZON SALES PER MONTH – 200
  • WEBSITE SALES PER MONTH AT MONTH 12 – 800
Information
Category:

Brand, Creative, Facebook Ads, Google Ads, Influencer Marketing, Social Insight, Social Management, Strategy, Video Production

Tags:

Affiliate, Amazon Ads, eCommerce, Facebook Ads, Google Ads, Influencer Marketing, SEO, Social, Social Community Management, Video

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