Best Me Life

The Challenge

Support Influencer and TV Personality Calum Best in creating a range of products and e-commerce store that he could monetise.



The Solution

Vouch Global supported Calum with the Influencer Brands team in creating three new products for his audience of over 1.2 million followers across Twitter and Instagram.

Following intensive product researching Calum’s social media following Vouch created a children’s mindfulness journal, a journal for adults and a crystal pendant range called Crystal Harmony.



The Result

Each product created with Calum generated over £100,000 revenue in the first month following launch.

Through vigorous social PR and online reach, Best Me Life journals and Crystal pendants went on to sell in Paperchase, ASOS and Ideal World TV.

Since launching the Best Me Life journal with Calum, it has grown into a larger partnership with the charity, NSPCC.



Key Performance Stats

  • Successful product¬†development
  • Six-figure revenue generated in the first month
  • Partnerships with the NSPCC
  • 100% MoM revenue growth during year one

content creation, Facebook Ads, Influencer Marketing, insight, paid media, Social Community Management, strategy