Benefits of personal branding for crowdfunding marketing campaigns
Crowdfunding is an excellent tool for startup and scaleup companies wanting to grow their operations or reach the next level.
There are literally thousands of successful businesses out there that manage to source finance using this method, and today, we’re going to take a look at the best strategy for marketing your crowdfunder and ensuring it gets the attention it deserves.
Personal branding is often the best way to promote a crowdfunding campaign, even when you’re raising funds for your business. People are unlikely to contribute to the financial requests of a faceless company, and so you must use your personal image and perception to succeed.
What is your personal brand?
Your personal brand relates to the way in which people see you and their thoughts and feelings about your talents, abilities, and ambitions. Personalising any crowdfunding campaign will humanise the opportunity for your audience and put a name and face to the request for support.
You need to create a positive personal brand that highlights your worthiness for success with crowdfunding campaigns, and the tips and ideas below could work well if you apply them correctly.
The benefits of personal branding for crowdfunding
There is no getting away from the fact that personal branding can drastically improve outcomes from your crowdfunding campaigns. Here are some of the benefits you shouldn’t overlook:
- Builds credibility
- Showcases your expertise
- Distinguishes you from competitors
- Creates a connection with your audience
- Focuses on your talents
Tips for personal branding success
1 – Embrace your many imperfections
Human beings are not perfect, nor should they attempt to appear that way. When developing your personal brand, be sure to embrace and even promote the areas in which you need to improve. That will make you more relatable to the audience.
2 – Build relationships with influencers
Whether you target YouTube vloggers, social media icons, or any other influencer, building lasting relationships ahead of time will help to add to the credibility of your personal brand.
Imagine the scenario: You ask someone random on the street if you can have £1 for something important. They are unlikely to provide you with the money because they’re aren’t sure if you’re lying and just looking for a handout.
Now imagine the same scenario playing out, except the person you ask has five friends who vouch for you. In that instance, they are considerably more likely to oblige.
That is the impact influencers can have in the crowdfunding world.
3 – Align your personal brand with your business goals
Aligning your personal brand with your organisation is by far the most important step to take when crowdfunding.
Tell your story, and make sure people who encounter your campaign understand that your personal brand and the business are the same. That will help to boost trust and loyalty while promoting authority in your area of expertise.
Now you understand the benefits of personal branding for crowdfunding marketing campaigns; you can use the information and tips from this post to ensure you achieve all your fundraising goals throughout 2019.
Onwards and upwards!