[vc_row enable_container=”st3″ section_back_opt=”light-bg-2″ row_padding_top=”top-padding-30″ row_padding_bottom=”no-padding-bottom”][vc_column][xen_sec_title title=”New and Improved Google Analytics” text_color=”text-color-1″ padding_bottom=”bottom-padding-0″][xen_text text_style=”p-style-medium”]Google has unveiled a new version of Google Analytics with “machine learning at its core”, providing a more insight-driven experience that can enhance marketing decision making and ROI.
So what is actually new? The main thing is the enhancement of trend monitoring, enabling automatic alerts to significant changes to data within Google Analytics.
Google explains: “The new Analytics can automatically alert you to significant trends in your data – like products seeing rising demand because of new customer needs. It even helps you anticipate future actions your customers may take.”
At Vouch, data informs our decision making to ensure we’re forward-thinking and insight-driven.
This handy new update from Google allows us to not only track website traffic, but also yield powerful insight, which is key. After all, “You can have data without information, but you cannot have information without data” – Daniel Keys Moran.
Source: Social Media Today[/xen_text][vc_empty_space height=”45px”][vc_zigzag color=”custom” el_border_width=”8″ custom_color=”#8fb046″][vc_empty_space height=”45px”][vc_column_text]
RESTLESS MARKETER NEWSLETTER
The Leading Digital Marketing Newsletter. Digested in 5 Minutes, Designed For Restless Marketers, by Restless Marketers.
Direct to your inbox from our Restless Minds every Tuesday morning at 8am GMT.