Mark Joseph, Managing Director at design & performance marketing agency Vouch shares his lesson from the ladder.
Original Article from Campaign Live
Being asked to write this column gave me the opportunity to reflect on how much has changed since being featured in Media Week’s 30 Under 30 four years ago.
For more than five years, I’ve been running Vouch We are predominantly an influencer marketing agency. Now, try to envisage selling advocacy in 2011, when most brands were solely focused on sales from traditional digital channels such as search.
Vouch has gone from strength to strength over the past five years, as the industry has evolved to realise the bottom-line value of earned media. And I have been fortunate to work with some of the biggest fashion, drinks and telecoms brands and government bodies worldwide.
It is with these results that I observed six fundamental ways that got me to where I am in my career.