Instagram Brings Shopping to IGTV

Instagram Brings Shopping to IGTV

Instagram is celebrating its 10th Birthday with the release of new features. Here’s what we know so far…

(1) The new ‘Stories Map’ shows a private view of every location you’ve posted a story over the last three years.

(2) You can now customise your Instagram icon from a ‘secret’ list. Just head over to Settings and scroll down to choose from these options:

(3) Instagram has added in-stream shopping to IGTV.
Next to the usual ‘like’, ‘comment’ and ‘share’ buttons, the addition of a new ‘shopping bag’ icon allows users to view products applied to the video. Instagram are also testing this feature for Reels,

Shopping within IGTV is most notable change for us at Vouch, as it allows us to create a fully integrated shopping experience, promoting products through high quality video content – that’s what we love!

Source: Social Media Today


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