(3) Instagram has added in-stream shopping to IGTV.
Next to the usual ‘like’, ‘comment’ and ‘share’ buttons, the addition of a new ‘shopping bag’ icon allows users to view products applied to the video. Instagram are also testing this feature for Reels,
Shopping within IGTV is most notable change for us at Vouch, as it allows us to create a fully integrated shopping experience, promoting products through high quality video content – that’s what we love!
Source: Social Media Today