Facebook is taking another step towards integrated eCommerce for social media, with the launch of “Live Shopping Fridays”, a new series of live-stream shopping experiences.
Hosted on Facebook, selected retailers within beauty and fashion can invite viewers to ask questions about their products and make purchases, with links to relevant products in-stream.
Facebook explains “For shoppers, this means you can discover the latest products from your favourite brands and ask questions about size, fit and tips in real time. And for brands, Live Shopping offers a chance to build relationships with customers, provide new entertaining content, answer questions and streamline the purchase process through convenient checkout with Shops”.
With so much choice now available for consumers, we agree that it’s more important than ever to connect with your customers. At Vouch, live Q&As have been great for our clients to promote their brand, so we’re looking forward to making the process more streamlined for eCommerce with products linked in-stream.