This year, people are turning to music and podcasts to wind down after a stressful day (year), and lockdowns are preventing us going into the shops.
Estée Lauder has taken advantage of this, utilising Spotify’ steaming intelligence service to offer listeners a personalised calming playlist with skincare inspiration for nighttime routines at home.
In partnership with Send Me a Sample, Spotify users can request a sample of Estée Lauder’s serum, Advanced Night Repair, via their Google Home device.
The innovative program creates a weekly custom playlist of soothing mellow music to provide relaxation before bed, with short audio annotations in between tracks to remind listeners of the importance of an effective skincare routine to feel fresh the next morning.
Source: Marcomms News