Coca-Cola’s Positive Vibes

Coca-Cola's Positive Vibes

In their new campaign, “Open to Better”, Coco-Cola is here to spread some well needed positivity for 2021, encouraging customers to “pledge to do things differently in 2021”.

On limited edition #OpenToBetter Coca-Cola cans, the drinks brand have replaced their iconic logo with inspiring messages that can be customised and shared with loved ones. Few brands are so well known that they can remove their logo!

Katy Perry has joined in on the action, creating her own resolution can, “I promise to meditate”. Customers can either customise their own or purchase Katy’s can here.

For each purchase of Katy’s can, 100% of proceeds will go to charity. Nice touch, Coca-Cola.

Source: WeRSM


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