Time For Brands To Capitalise with YouTube Ads in 2019
New and existing brands should consider the use of YouTube ads when developing their digital marketing strategies for 2019.
Some of the biggest and smallest companies in the world have managed to improve their results while increasing both leads and sales using that advertising niche, and so there is no reason it shouldn’t work for your company if you get the process right.
Why create YouTube ads?
YouTube is the most popular video streaming website on the internet today with more than 30 million people using the platform every single day.
That means there is a huge untapped market out there that your company could target for anything from brand awareness to lead generation or sales.
Video marketing is big business, and YouTube made more than $6 billion last year from companies and entrepreneurs using their platform to advertise to potential customers.
If your business isn’t using YouTube ads as part of its marketing strategy, there is a reasonable chance it will lose out to the competition.
Tips for creating memorable YouTube ads
Simply creating a standard video advertisement for a product or service will not produce the optimum results for your brand unless you consider the tips and tricks listed below. Your marketing team will need to think long and hard about these ideas for the best outcomes.
As with anything in advertising, a process of trial and error is sometimes required.
- Don’t be predictable! YouTube viewers see an ad before almost every video they watch using the platform. They are used to encountering and skipping boring clips that do not grab their attention. Bear that in mind, think outside of the box, and attempt to surprise the audience within the first five seconds of your ad.
- Try to tell a story! Nothing is wrong with attempting to tug at the heartstrings of your audience to encourage a positive reaction when they encounter your ads. Personalise your approach, and attempt to tell a story that humanises your production and keeps the viewer engaged.
- Use a clear and concise call-to-action! When all’s said and done, the goal of your YouTube ad is to increase conversions and sales. While ads that do not focus directly on a product or service can work well, it is essential that your marketing team uses a clear and concise call-to-action somewhere within the ad. You might say something like “visit our website today,” “learn more by clicking here,” or “find out for yourself by getting in touch.”
Final thoughts and advice
As mentioned a moment ago, digital marketing teams without experience in creating YouTube ads will often need to engage in a process of trial and error. So, be sure to keep a close eye on advert analytics, test out different approaches, and continually look to improve your results.
Regardless of the nature of your business or the types of products or services it supplies, YouTube ads are a fantastic way to reach a wider audience without breaking the bank or investing millions.
Conduct some market research and learn as much as possible about your target market without pushing ahead. You can then use the many targeting options to ensure your ads appear in front of the right people at the times they are most likely to engage.
See you back here for more digital marketing advice again soon!