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The benefits of video for social media ad campaigns

Benefits of video for social media ads

The benefits of video for social media ad campaigns

Social media use reached an all-time high last year, and now it is estimated that more than 83% of the UK’s adult population uses at least one social network on a regular basis. That means businesses can benefit immensely from advertising on those platforms and directly reaching out to new potential customers and clients.

 

Video has become a staple for social media ad campaigns, and this article will help to highlight some of the benefits of using that medium. Share this post with your digital marketing team and ask them to consider the information as they construct your company’s strategy for 2019.

The benefits of video for social media ad campaigns

 

Cost effectiveness

 

If your marketing team creates well-thought-out videos to promote your brand, products, or services, it is possible to use the same clips over and over again. Videos can also stay online for a long time, thus a single investment can continue to produce returns for many months or even years.

 

Measuring results

 

One of the best things about using video for social media ad campaigns is that you can measure the impact of the clip and the results it produces using analytics. That enables your team to further improve their approach in the future and tweek their productions to ensure they catch the attention of more and more people within your target market.

 

Increased engagement

 

During the last couple of years, video has become the most popular advertising medium on social media websites like Facebook. People would rather watch video clips than read lengthy passages of text, and so that approach will improve engagement. Also, it’s vital to remember that viewers will share the ad with their friends and acquaintances if you get it right.

 

Generating leads

 

Research shows that video ads can increase your audience’s purchase intent by as much as 97% when compared to ads that do not contain video. That statistic speaks for itself.

 

Promoting brand awareness

 

Video is an excellent tool for promoting brand awareness and ensuring your audience link your company with the message you wish to promote. People don’t generally do business with an organisation until they feel a level of trust, and video ads can put a face and personality to your company message, thus ensuring you personalise the entire experience.

Tips for creating the best social media ad videos

 

  • Plan your video extensively and ensure it tells a story
  • Maintain professional video quality at all times
  • Use the best-possible lighting and equipment
  • Take inspiration for video content from your top performing blog posts
  • Create video ads your audience will want to share
  • Make the first few seconds of the video as engaging as possible
  • Tug on the heartstrings of your audience
  • Attempt to show the solution for a common problem
  • Focus on a single goal per video ad

 

Using the information and tips from this article, it should be possible to refine your approach to creating videos for social media ads in 2019.

 

As with all social media advertising, sometimes it is wise to test the waters with small campaigns before making improvements and investing large sums of money. That strategy should help to ensure your brand gets the best-possible ROI this year, and you can take your company to the next level.

 

Make sure you bookmark this blog for more tips, tricks, and useful information on social media marketing. We look forward to seeing you back here again soon!

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