Apple Pay To Rival PayPal And Klarna

Apple Pay To Rival PayPal And Klarna


Joining forces with Goldman Sachs as the lender for the loans, Apple is preparing to launch ‘Buy Now Pay Later’ according to Bloomberg.

When a user makes a purchase on Apple Pay, they’ll be offered ‘Apple Pay in 4’, which allows 4 bi-weekly payments, or ‘Apple Pay Monthly Installments’, which is a longer-term payment plan. 

The service will be available in retail stores and online, in a bid to rival both Klarna and PayPal.

At Vouch, we’ve seen how adding Klarna can help increase conversion rates for our clients. Not only is it easy to check-out, not having to part with all of the money straight away can give customers that extra push to convert.

For Apple users, it’s already a very quick and easy way to complete a transaction from mobile devices via Apple Pay. And with staggered payment options soon to be made available, it could provide the smoothest check-out experience yet.

Source: Bloomberg

RESTLESS MARKETER NEWSLETTER

The Leading Digital Marketing Newsletter. Digested in 5 Minutes, Designed For Restless Marketers, by Restless Marketers.

Direct to your inbox from our Restless Minds every Tuesday morning at 8am GMT.


      



Leave a Reply

Your email address will not be published. Required fields are marked *