YouTube revealed their Q1 results and reported a 49% year-on-year growth in ad revenue. As digital consumption habits change and evolve over time, these results support a big shift from traditional advertising to digital.
YouTube is king when it comes to video content, so it comes as no surprise that video ads are increasingly eating into traditional ad revenues such as TV. Users can consume YouTube with increasing ease, either on the go on mobile devices or via their home TVs.
Compared to traditional TV advertising, we know that YouTube has greater opportunities for more targeted digital advertising, helping to reach more relevant audiences more cost effectively, and maximising return on ad spend.
At Vouch, we love to diversify paid social channels for our clients to reach new relevant audiences, so we’re excited to see how YouTube can play a part in our clients’ marketing mix moving forward.
Source: Social Media Today