Already one of the top music streaming platforms, Spotify has invested millions in recent years to push audio podcasts.
Spotify estimates they currently offer 2.2.million podcasts, and reported 25% of its user base engage in podcast content. However, it is currently only possible to advertise to Spotify music listeners via the Spotify Ad Studio platform.
However, with the announcement of Spotify Audience Network, advertisers will be able to reach listeners across the platform’s podcasts and ad-supported music all in one place.
Still in a test phase, once ready Spotify insist the ad platform will take “podcast advertising to the next level”. With podcasts on the rise, this will certainly provide fresh opportunities for brands to reach new targeted and relevant audiences.
Source: TechCrunch and MarketingDive