Through the pandemic, shopping habits have completely changed. Continuing to bring customers that unique shopping experience, Anthropology, owned by Urban Outfitters, has focused their attention on how to digitally showcase their latest luxury collections without the need for print or to visit a store.
Welcome to the first ‘digital-only’ catalogue, hosted on none other than Pinterest.
The first digital-only catalog called AnthroLiving, allows Pinterest users to immerse themselves into the new catalogue, saving pins or instantly purchasing the luxury homeware pieces.
Pinterest has seen an 80% growth in engagement over the past 12 months including a steep rise in purchase since becoming shoppable last year. Whilst many users do not search for brands on Pinterest, the platform is a source of inspiration, and should be used in a unique way to inspire customers and prospects.
Anthropology are paving the way when it comes to using digital resources and adapted shopping opportunities for their customers.
Source: Marketing Dive