As the power of influencers continues to sweep across the social media realm, YouTube has now entered its testing phase to make videos ‘shoppable’.
Only released to a handful of creators in the US, YouTube are piloting ‘shoppable’ videos, adding tags when products are featured so viewers can instantly purchase rather than through links in bios.
What does this mean for Vouch? As advocates of using Influencers to reach your audience and support your brand, this is one feature we are certainly keeping an eye on, especially when it comes to promoting products.
Through authentic reviews and usage within videos and Vlogs, it will be great to utilise this shoppable platform as it grows, especially during a time when video consumption is at an all time high.
Source: Social Media Today