• Social gaming = gaming social:
During lockdown, video games were a popular escape. But it’s not just about winning, it’s about social communication within communities. Brands can capitalise by becoming relevant within these communities.
• Old-school marketing for a new market: During these uncertain times, brands may choose tried-and-tested methods over disruptive ideas, switching to simpler ways to engage with consumers.
• Social media giants adapt to the new normal: Platforms sometimes die out, but it’s clear that the dominant social media platforms of today will be just as significant in 2021 and beyond.
• The rise of digital disinformation: Social media can twist the truth – just look at edited Instagram photos and parody Twitter accounts. As society faces an uncertain future, brands and social media accounts will need to be transparent and truthful in 2021.
• Socially conscious audiences: The influence of Gen Z and the future Gen Alpha on brands, politics and society cannot be understated. Brands need to engage with topics like mental health, inclusivity and social justice to stay relevant.
One consistent theme throughout – the pandemic has changed us. As a consequence, brands need to change too; community and togetherness is no longer just a nice to have, it’s essential for brand survival.
Read more here: Talkwalker