Aldi are renowned for selling their ‘own brand’ products which strongly resemble other well known branded products. So, when they released their own ‘IPA’ beer that looked almost identical to one of BrewDog’s best sellers, BrewDog Co-Founder, James Watt, got in touch for a chat, via Twitter.
Rather than starting a legal battle over copyright infringement, BrewDog and Aldi joined forces to launch their own Limited Edition Pale Ale, ‘ALD IPA’.
Here’s how it went down:
- Aldi UK made a fake ‘Punk IPA’
- BrewDog joked they would make a ‘fake’ Aldi beer
- Aldi got in touch to list the ‘fake’ ALDI beer
- BrewDog and Aldi agreed for every case sold they would each plant one tree
- ALDI made this video.
Brand collaborations like this drive huge conversations and social buzz, which are not only a lot of fun but also demonstrate the power of partnerships, and we’re all for them!
Source: The Drinks Business