Google has unveiled a new version of Google Analytics
with “machine learning at its core”, providing a more insight-driven experience that can enhance marketing decision making and ROI.
So what is actually new? The main thing is the enhancement of trend monitoring, enabling automatic alerts to significant changes to data within Google Analytics.
Google explains: “The new Analytics can automatically alert you to significant trends in your data – like products seeing rising demand because of new customer needs. It even helps you anticipate future actions your customers may take.”
At Vouch, data informs our decision making to ensure we’re forward-thinking and insight-driven.
This handy new update from Google allows us to not only track website traffic, but also yield powerful insight, which is key. After all, “You can have data without information, but you cannot have information without data” – Daniel Keys Moran.
Source: Social Media Today