Since TikTok was launched in September 2016 from ByteDance developers (who previously co-founded the short lived app Vine), TikTok is currently the 7th most downloaded mobile app of the decade*.
MILLIONS OF ENGAGED USERS
TikTok has more than 500 MILLION active users worldwide, ranking them 9th in popularity compared to other social network sites, such as Snapchat, Twitter and Pinterest. A huge 41% of TikTok users fall into the Generation Z demographic, particularly 16-24 years old, who on average spend around 52 minutes a day watching TikTok.
The app is most popular in India and the US, shortly followed by the UK. It is estimated that there are currently around 7 MILLION active TikTok users in the UK (compared to 44 MILLION active facebook users). TikTok has recognised the UK as a strategic market and is looking to increase their rapid growth by launching digital campaigns and paid social in order to target the millennial generation and other wider audiences. In return, this means that campaigns similar to those run on Instagram aren’t going to cut it on TikTok, and brands are going to have to adapt the way they advertise if using this platform.
Although the company is based in Beijing, TikTok isn’t available in China due to the Chinese censorship restrictions. They have had to create a different version called Douyin.