Tailoring your marketing to each social media platform
An important consideration during any promotional campaign is picking the right social media platforms to focus on. Ideally, you’ll want to pick the social media platforms that are best suited for your products and the communities that you want to advertise to. However, each platform has its own influencers and own way of communicating a message effectively. This makes it vital that you take a more proactive approach to influencer marketing and tailor each of your promotional campaigns to each social media platform.
An automated influencer marketing platform tends to do the minimum required in this case. For instance, they might scale your images or change hashtags and tags, but they won’t necessarily change the entire marketing approach to suit the platform being used. In contrast, a bespoke influencer marketing agency will approach it in a systematic way, tailoring each element of your promotional campaign to ensure maximum visibility and conversion rates. Whether it’s Facebook, Twitter, Instagram or LinkedIn, a bespoke influencer marketing agency will have the tools and experience necessary to help you choose the right platforms to target based on your budget and goals.
If you lack marketing focus then your budget will be spread too thinly and your promotional campaigns won’t be as convincing or effective. Spreading your resources thinly doesn’t work most of the time and it’s far better to focus on an effective influencer marketing campaign on social media platforms that are relevant to your business.