The power of influence
If there’s a lesson for social media influencers in this story, it’s that selling your online brand and offering exposure to the highest bidder without conducting research will get you into trouble at some point.
Everyone wants to make money, but if you’re willing to promote anything just because the dollars roll into your bank account, you could become embroiled in a fraud that ruins your credibility and leaves you looking like a criminal.
The message businesses need to take from the Fyre Festival documentary is that influencer marketing has more power than even your in-house advertising teams realise. It is possible to build something out of nothing if you have the right exposure from trusted online profiles, and you could make millions overnight if you get it right.
However, every company has the responsibility to use influence and content in a real and authentic way.
Following the example set by Billy Mcfarland and Fyre Festival is the biggest mistake you will ever make, and it could result in the demise of your brand. On top of that, you could end up facing the same fate as Mcfarland right now – a $100 million class-action lawsuit, and six years in federal prison.
While the Netflix documentary is gripping from start to finish, and we recommend everyone reading this article takes a look at it as soon as possible, the production highlights just how easily brands can scam their customers in the digital age, and just how quickly influencers can become embroiled in the controversy.
Ja Rule seems to have come out of this catastrophe almost unscathed, but his and Billy’s brand is tarnished beyond repair.
The Fyre is well and truly extinguished.