Which are the best built-in analytics dashboards on social media?
Facebook offers an insights dashboard to all page owners, and it highlights all data concerning your posts including the reach and much more. Your digital marketing team can even create a list of pages to watch so you can monitor influences or your competition.
Instagram offers an insights dashboard to those running business accounts, and the data includes the performance of your stories, adverts, and posts. Much like Facebook, Instagram also allows page owners to learn more about their followers including their most active times of the day.
Twitter provides users with insights and analytics for the last 28 days. It offers information about engagement levels for each tweet you publish including the number of retweets, likes, mentions, and impressions. It is possible to export this data for use within progress reports or strategic plans for the future.
Many other top social networks also offer tools for insights and analytics, and most of them work in the same way.
Be sure to continually monitor the performance of your posts when working with influencers to assess their impact on your campaigns. In many cases, it is possible for your digital marketing team to view data related to the influencer’s analytics too, and so it is possible to check their progress in real-time and make adjustments and improvements for future campaigns based on the results.
Influencer marketing will become more important than ever before as we move through 2019, and all brands must strive to use social media insights to refine their approach and seek out the most influential people capable of reaching their target markets.