4: Align influencer content
Asking an influencer to share or create content that is not aligned with their interests or niche is never a wise move. The audience will notice that the content seems out of place, and thus, they are less likely to pay attention or engage in the call-to-action.
Pay attention to the themes, niches, and content types the influencer usually creates, and always listen to their ideas and feedback for the best outcomes.
No matter how your brand decides to approach influencer marketing during 2019, the top tips above should stand your business in good stead and ensure you don’t waste type on digital endeavours that don’t produce the desired results. Remember all this advice as you move through the next twelve months, and you should notice a vast improvement in both awareness, trust, and sales.
Share this post with everyone in your marketing team, and make sure you come back here for more tips and tricks in the coming weeks. Good luck!